Cultural Event Brief

Chapter 01

Your details

So we know who to come back to.

Full nameOrganisationRole / titleEmailMobile / WhatsApp

Chapter 02

The occasion

Everything else follows from this chapter.

The first question

What is this event mainly for?

Celebrating an occasionFounding Day, National Day, Ramadan or Eid, marked the way it deserves. Sharing a cultureIntroducing heritage to visitors, delegations or international partners. Hosting with meaningA corporate, brand or private gathering, given a cultural soul.

What should guests feel or learn by the end of the event? Key

Three words for the eventThey guide every design choice we make.

Word oneWord twoWord three

Chapter 03

Guests

Who is in the room shapes how much we explain, translate and host.

Approximate guest numbers KeyEstimates are fine. We total them for you.

VIPs & officials International guests Local guests Media Families & children

Estimated total 0

How familiar are guests with the culture?

Mostly localMostly internationalAn even mix

Which languages should the event use?

ArabicEnglishBoth, side by side

How should men and women be hosted?

All togetherSeparatelyVaries by area

Chapter 04

Story & authenticity

How faithful the event should be, and who helps us get it right.

How faithful should the event be to tradition? Key

Historically faithfulFaithful, with contemporary stylingInspired by, freely interpreted

Is there a story, era or place you want the event to tell?A town, a trade, a season, a family or a moment in history.

Anything we must handle with care?Religious, tribal, regional or protocol sensitivities.

Chapter 05

Look & feel

The atmosphere, the setting and how heritage shows in the design.

Colours

Colours you loveColours to avoid

Inspiration picturesAdd up to 8 pictures of settings, stages, tables or details you love. Screenshots from Pinterest or Instagram are perfect. Add picturesor drag them here · JPG, PNG or HEIC from your phone

Links to boards or posts What do you love about these?

Dress code

Traditional dress encouragedTraditional dress provided for guestsFormalSmart casual

Chapter 06

Signature moments

The experiences guests will talk about afterwards.

What do you want guests to remember most? Key

Chapter 07

Food & hospitality

Generosity is the culture. How should it be served?

Any dishes that must be served?For example: kabsa, jareesh, margoog, mataziz, luqaimat, kleija.

Chapter 08

Programme

What happens, and in what spirit.

SpeakersLength of the formal part

Chapter 09

Gifting

Something to carry the evening home.

What gifting do you need?

Gifts for all guestsSeparate VIP giftsGifts for speakers or performersNo gifting

Chapter 10

Date, venue & scope

The practical frame we plan inside.

Date and venue Key

Event dateGuest arrival timeVenueIndoor or outdoor

What would you like Ivory & Oud to take on? Key

Full concept, design and productionDesign and stylingCoordination on the dayLet’s discuss

Chapter 11

Media & content

Chapter 12

Budget & decisions

So our first concept is the right size, and reaches the right people.

Budget Key

ApprovedPending approvalNot yet set

Indicative range (SAR)Quotation formatWhere to invest moreWhere to hold costs

Decisions Key

Main decision-makerApproves creativeApproves budgetProcurement steps

Last question

When guests leave, what should they say they discovered?

One-sentence description